A recent analysis from the National Association of Home Builders (NAHB) examined how remodeling spending varies across household characteristics, including household type, householder age, generational cohort and household income. In 2024, homeowners spent around $670 billion on home remodeling projects. Roughly 20 million households, representing 23% of all owner-occupied households, reported remodeling expenditures during the year.
Married-couple households accounted for the majority of remodeling activity in 2024, both in the number of households reporting projects and the highest amount of spending. Around 60% of all households that reported a remodeling project were married couple households, equating to 12 million households spending a combined $458 billion.
In terms of age range, remodeling expenditures change substantially across age groups and generally follow a life-cycle pattern with two notable peaks: Homeowners aged 35 to 44 and 55 to 64. Households aged 35 to 44 spent an average of $42,400 among those who remodeled in 2024, while households aged 55 to 64 averaged roughly $40,300.
