Homeowners rely heavily on professional services for ongoing maintenance and repair tasks with many opting for DIFM (Do It For Me) projects due to a lack of tools, skills, or time. Demographically, four key homeowner segments regularly hire professionals: affluent young homeowners, affluent middle-aged homeowners, middle-income seniors and low-income seniors. According to the Home Improvement Research Institute, these groups invest significantly in DIFM projects, particularly for tasks like roof repairs and plumbing. Remodelers can capitalize on this by offering service plans and warranties to push through homeowners’ concerns about cost and budget constraints.
Who Hires Pros and How Much Are They Spending to Complete Those DIFM Projects in 2024?
