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Builder confidence upticks to highest reading since April. This is supported by 50-point breakeven mark for future sales expectations. Despite market and macroeconomic hesitations the building and remodeling industries remain resilient. As The National Association of Home Builders (NAHB) and their NAHB/Westlake Royal Remodeling Market Index (RMI) relays this positive trend. “The HMI gain in October is a positive signal for 2026 as our forecast is for single-family housing starts to gain ground next year,” said NAHB Chief Economist Robert Dietz. “The 30-year fixed-rate mortgage fell from just above 6.5%…

Inflation is driving up costs in daily items, this includes material for remodels. While overall wholesale and consumer inflation has steadied, building materials face The price of metals used in elevated finishes is not immune. Copper prices continue to rise, this affects copper roofs, custom finishes and wiring. This tracks to other materials,  “Custom bronze stair railings and balcony trims, for example, are up 15% to 20% since last year,” said Kyle Peacock of Peacock Tariff Consulting. “Brass fixtures, from faucets and lighting to cabinet hardware, have risen 12% to…

While many people are expecting Federal Reserve cuts, home equity lines of credit (HELOC) are expected to follow the reserve more closely and increase renovations and improvements. Home Depot and Lowe’s analysts estimate there is roughly $50 billion in pent-up demand for home improvement work. These are projects that homeowners have put aside while borrowing costs stayed high across loans and materials. Lower HELOC rates could provide homeowners with the funds to funnel directly into their new kitchens, bathrooms or addictions. This comes at a time where the new housing market is…

Traditional marketing for remodelers is not as effective as it was pre-internet and social media, utilizing digital marketing is the key to reaching clients. Remodelers with a steady client base may think their marketing is efficient, however tapping into digital marketing can increase their visibility and profits. There are many ways to improve your digital marketing like having an updated and easy to navigate website, advertising through social media and email marketing.The use of targeting ads can also define and reach different groups within your audience like a whole custom…